“Currently, as a retailer trying to stock your shelves, you might interact with two different wholesalers and six different local breweries,” says Burke. New EVP of Operations Kevin Burke offers a scenario in which the new Untappd Marketplace will be used. “But the retailer’s time is more valuable than that.” “If you’re a retailer with decent craft offerings, your ordering system is pretty fragmented,” says Smith. ![]() Untappd’s newest product - Untappd Marketplace - aims to “seamlessly string together the three-tier system of alcohol distribution with software solutions,” according to Smith. A screenshot from the Untappd Marketplace web platform.
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